Hal Walters | Creative Director, Writer

This is a series of presentation adlobs for Merck’s Erbitux—a chemotherapy treatment for metastatic head, neck and colorectal cancer. The creative makes a connection between the creative science of the drug, the art of patient treatment and the humanity that connects them.

Too often, people living with relapsing MS, are living with a treatment that’s forcing them to compromise. They’re on a therapy that isn’t meeting their currents needs. Or, to put it another way, their life and their needs have changed, but their medication hasn’t. This brochure introduces MS patients to the idea of reevaluating where they are with their therapy. And find out if they might be able to make more of their condition with a different medication.

This brochure is all about two things: reassurance and support. MS patients who’ve made the decision to switch medications and are now about to start Aubagio, want to be assured that they’ve made the right decision and that they are alone in the change and in their treatment. The Welcome Kit is a real-world security blanket. It provides everything from practical research results and evidence of disability reduction to ongoing MS community support.

Every election year, there are hundreds of thousands of votes not cast because people aren’t aware that they can cast their vote by mail. Or, they think the process of casting an early vote, or an absentee ballot, is far too complicated. Wrong. It couldn’t be simpler. In fact, the USPS has made the process of registering, getting a ballot and casting a vote, absolutely seamless.

No matter what your political persuasion might be.

Last year, Nestle Waters introduced a new online Amazon-style delivery service called Ready Refresh. The service allows customers to order whatever they like, whenever they like, from a sixteen item beverage portfolio and there's no minimum quantity. Plus, it's delivered to their door the next day.

From enterprise to small business, AT&T wanted to demonstrate what the breadth and depth of their network meant to any business. The Power of & gives AT&T a device that no one else can own. And in the context of this campaign, it becomes the one of a kind solution between diametrically opposed business challenges.

As the outdoor supply market becomes more competitive there are more repellents that offer a one-size-fits-all approach to stopping insects. Repel makes specific repellents for specific areas and insects. “What’s Bugging You?”, is an idea that allows hikers, campers and fishermen to show us what exactly was biting or bugging them and in return, get a free Repel sample for the next trip.

CenturyLink is vying to be the third largest Internet and phone provider in the country. In their B2B portfolio there are two important products: one is Managed Office and two, is their 1 Gig fiber optic service. We put these two products together in a campaign called Get Ready. The idea is to let managers and IT people know that while they may not always know what's coming, with CenturyLink they know they can handle it.

Western Union is the number one mover of money in the U.S. and has been for decades. But now, there's new competition, and it isn't a brand, its mobility. This email campaign promotes the ease with which someone can transfer funds and at the same time introduces the WU Rewards Program.

To Rheumatoid Arthritis patients this campaign underscored the fact that they didn't have compromise, didn't have to settle for less mobility. They could move more, do more. And they didn't have to make they the journey alone, there's a extended community of other RA patients just waiting to help.

"Easy" has been a Staples battle cry for years. With this campaign we extended Easy to the B2B audience.

CenturyLink uses Facebook, LinkedIn and Twitter to talk to business owners and IT professionals.

A community of more than thirty-two business professionals read and comment on this series of New Yorker-style business cartoons every month.